Laixen Cookie Policy
Effective Date: 20 November 2025
1. Introduction
This Cookie & Tracking Technologies Policy explains how Laixen ("we," "us," "our") uses cookies, SDKs, and similar technologies in the Laixen mobile app and on https://laixen.com.
These technologies help us operate our Services securely, remember your preferences, measure performance, and understand how our app and website are used so we can continue improving them. Some of these tools also help us reach people who may be interested in Laixen and measure the effectiveness of our campaigns.
2. What Are Cookies and SDKs?
Cookies are small text files stored on your browser that help websites recognize your device and remember certain preferences.
SDKs (Software Development Kits) are tools integrated into our mobile app that perform similar functions, allowing us to understand app performance and technical behavior.
3. Types of Cookies and SDKs We Use
| Type | Purpose | Example |
|---|---|---|
| Essential | Required for the core operation of the Services, such as login, security, and maintaining sessions. | Authentication cookies, load balancing, device session IDs |
| Analytics & Performance | Help us understand how users interact with our app and website, identify technical issues, and improve performance. | Firebase Analytics, Appsflyer, Crashlytics |
| Preference | Store your choices (e.g., language, theme, or privacy settings) to personalize your experience. | Language preference cookies |
| Functionality | Support enhanced features, such as remembering your chat settings or device sync. | Local storage, in-app cache |
| Attribution & Reach Measurement | Measure installs, understand usage trends, and assess the effectiveness of Laixen campaigns on external platforms. | Appsflyer, Meta SDK, TikTok SDK, Snapchat Ads Kit, Google Ads SDK |
We do not sell personal data. Certain identifiers (like device IDs, advertising IDs, or IP addresses) may be shared with trusted analytics and attribution partners to measure campaign reach or prevent fraud, always in accordance with privacy regulations.
4. Managing Your Cookie & Tracking Preferences
You can manage or withdraw your consent to non-essential cookies and SDKs at any time:
In the App
- Go to Settings → Privacy → Manage Tracking Preferences.
On the Website
- Use the cookie banner displayed when you first visit.
- You can later change your choice by selecting Cookie Settings in the footer.
Essential technologies that keep the app and website secure or functional cannot be disabled.
5. Third-Party Tools We Use
We use the following service providers, each subject to its own privacy policy:
- Firebase / Google Privacy Policy
- Appsflyer Privacy Policy
- Meta (Facebook & Instagram) Privacy Policy
- TikTok Privacy Policy
- Snapchat Privacy Policy
- Google Ads Privacy Policy
6. Updates
We may update this Policy if we add or change technologies. The current version is always available within the Privacy Settings of the app and on our website.